Veterans and those serving in the armed forces can sign up to the ‘Active Heroes’ membership – meaning they can access the city’s leisure facilities at a reduced rate.

A warm, lifestyle photo of a man in military uniform smiling and high-fiving a young girl. A large blue circle in the foreground contains the text "Active Heroes Memberships" with a yellow banner below it stating "Now Available."

The offer forms part of the city council’s commitment to supporting the city’s armed forces communities.

At Fenton Manor Sports Complex, Dimensions and the Wallace Centre, residents who have served will be entitled to a 30% discount on gym memberships. In addition, they will also be able to bring one child swimming for free, meaning they can access activities with their young families at a reduced rate.

There will be no joining fee and no contract expectations – eligible people can visit one of the leisure centres and prove eligibility through their armed forces identification.

Prices for the Active Heroes offer are:

  • Dimensions - £18.20 per month
  • Fenton Manor - £23.80 per month
  • Wallace Centre - £16.45 per month
  • Multi-site membership - £25.90 per month

The city council signed the Armed Forces Covenant in 2012 – a national promise to make sure those who are serving or have served in the armed forces are treated fairly and equally.

It is about working together to support the armed forces community through understanding the challenges they face, creating chances for connection and encouraging them to take part in local events and projects.

The new scheme builds on the Gold Award the city council holds from the Defence Employer Recognition Scheme – which encourages employers to support defence and inspire others to do the same.

Councillor Jane Ashworth, leader of Stoke-on-Trent City Council said: “Our armed forces communities carry out vital work, and we are committed as a city council to supporting them. This offer will mean more residents who have served can access many leisure facilities at a discounted rate, which will help towards their physical and mental wellbeing. I encourage all who are eligible to take advantage of this offer.”

Councillor Steve Watkins, Lord Mayor of Stoke-on-Trent and Armed Forces Champion, said: “As a veteran, I am so proud that our city is so supportive of the armed forces and that veterans are treated with fairness and understanding. It is important we continue to recognise their contribution and create opportunities for them to make connections and be active in the community.”

To find out more about our memberships, visit the Active Stoke website: Memberships – Active Stoke

Published: 10th March 2026